亞馬遜自發(fā)貨賣家，由于有效追蹤率過低即VTR低于指標(biāo)導(dǎo)致自發(fā)貨權(quán)限被移除，許多賣家都無(wú)從下手，不知道如何申訴。智贏君就此類問題的根本原因及其解決思路進(jìn)行詳細(xì)的分析和解答，希望以下的亞馬遜有效追蹤率低申訴模板對(duì)賣家有所幫助。
亞馬遜有效追蹤率（VTR）?
亞馬遜有效跟蹤率（VTR）是指在給定的30天內(nèi)，所有有效跟蹤編碼的貨物占總貨物數(shù)量的百分比。為了保障買家的購(gòu)物體驗(yàn)，亞馬遜使用“有效追蹤率 (VTR)”作為重要的自配送績(jī)效指標(biāo)，來(lái)衡量賣家為訂單使用有效追蹤編碼的頻率。
亞馬遜有效追蹤率過低有哪些影響？
（1）當(dāng)有效跟蹤率低于95%，則在此分類下自配送商品的權(quán)限可能會(huì)停止。
（2）有效追蹤率過低，會(huì)導(dǎo)致自發(fā)貨權(quán)限被移除，需要賣家提交申訴才能恢復(fù)。
賣家賬戶因有效追到率低于95%，就會(huì)收到如下郵件，告知賣家自發(fā)貨權(quán)限被移除。
賬戶狀況主頁(yè)如圖所示
導(dǎo)致亞馬遜有效追蹤率過低的原因有哪些？
1. 賣家未及時(shí)添加或者更新正確且有效的追蹤編碼
2. 客戶購(gòu)買了缺貨/斷貨的產(chǎn)品，未能及時(shí)發(fā)貨，或者物流延遲
3. 物流商所提供的追蹤編碼無(wú)效
當(dāng)然還有未真實(shí)發(fā)貨，虛假單號(hào)，承運(yùn)商選擇錯(cuò)誤等情況，也會(huì)導(dǎo)致有效追蹤率過低
賣家針對(duì)該問題如何進(jìn)行亞馬遜有效追蹤率過低申訴？
材料準(zhǔn)備
（1）統(tǒng)計(jì)店鋪近三個(gè)月訂單信息
（2）店鋪訂單送達(dá)買家手中的簽收證明，物流信息截圖，追蹤編碼等
（3）發(fā)票，采購(gòu)合同等，需要為店鋪內(nèi)產(chǎn)品ASIN
思路框架：
1. 根據(jù)亞馬遜發(fā)送的警告郵件中的原因進(jìn)行分析
如：賣家未及時(shí)添加或者更新正確且有效的追蹤編碼；客戶購(gòu)買了缺貨/斷貨的產(chǎn)品，未能及時(shí)發(fā)貨，或者物流延遲；物流商所提供的追蹤編碼無(wú)效。
2. 采取了什么措施？
比如與供應(yīng)商溝通,完成采購(gòu)并打包，
及時(shí)與買家溝通，并及時(shí)重新發(fā)貨給買家。
安排員工培訓(xùn)等問題，招聘有經(jīng)驗(yàn)的員工
與物流承運(yùn)商協(xié)商。他們應(yīng)在收到包裹后按照約定的時(shí)間及時(shí)發(fā)運(yùn)包裹
3. 以后如何預(yù)防？
就是如何避免以后VTR過低，比如提前購(gòu)買，時(shí)刻關(guān)注庫(kù)存，保證包裝庫(kù)存充足。處理時(shí)間內(nèi)填寫訂單號(hào)。
及時(shí)更新有效追蹤編碼等，學(xué)習(xí)和了解亞馬遜的一些政策，培訓(xùn)員工。
表達(dá)會(huì)將越來(lái)越多的庫(kù)存使用FBA的意愿，確保包裹快速、安全、準(zhǔn)確到達(dá)。
亞馬遜有效追蹤率低申訴模板如下（僅作參考，切勿照搬）：
The actions we take to solve the problem.
1. Harshly criticize and educate new employees to seriously learn Amazon's rules and strictly abide by Amazon's operating rules.
2. We have extended the processing time of FBM to allow enough time for delivery.
3. We have changed the shipper and will ensure that the order number is uploaded in time. We have found a new and more reliable supplier who promises to deliver to us in a timely manner.
4. For the returned packages due to logistics reasons, we have contacted the customer via email in time and returned the money to the buyer in cooperation with the customer.
5. We changed to a more reliable logistics provider who could update the order number in time and fill in the order number on time
The steps we are taking to prevent in the future.
1. We organize an Amazon training every week to conduct strict assessment on new employees, so that they clearly know the relevant rules of Amazon. For employees who fail to pass the assessment, we will adopt the elimination system.
2. In the future, we will use FBA for all shipments and put all our energy on FBA fine products. We sell goods through FBA and there is no delay in the delivery of goods. Moreover, customers will get the perfect shopping experience. Because we found that using FBA is the best way to solve this problem.
3. We will track the situation of each order in time. In case of abnormal phenomenon, we will send email information to customers in time to meet customers' requirements with the greatest sincerity and bring customers better shopping experience.
4. In addition, we will more actively monitor our performance metrics to ensure that we meet the standards set by Amazon and our own quality standards.
So, for this reason, please give us a chance to activate our account,
Thank you very much for taking time out of your busy schedule to read our letter. We will strictly abide by Amazon's rules and regularly study Amazon's logistics service policy.
一定根據(jù)自身賬號(hào)的實(shí)際情況來(lái)寫行動(dòng)計(jì)劃書，不可盲目照抄模板，否則亞馬遜將會(huì)回復(fù)信息不足，拒絕賣家的申訴，
成功的回復(fù)如下，若賣家遇到店鋪?zhàn)园l(fā)貨權(quán)限被移除，或者其他賬號(hào)或者績(jī)效問題，我們都可以解決，歡迎來(lái)咨詢ZY18258424796
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